Strategic Analysis Report on a company Research Paper

Strategic Analysis Report on a bon ton - Research Paper ExampleThe criteria on which these initiatives are based can be differentiated under the influence of the internal and the external organizational environment. circulating(prenominal) paper focuses on the strategic positioning and decisions of a specific company Macquarie Group, a leading Australian bank. The firm has managed to keep its competitiveness despite the pressures of the global economic crisis. The examination of the firms environment but also of its strategies led to the conclusion that the companys crop has been mainly based on the continuous update of its strategic decisions and the close monitoring of its strategies development. It is concluded that through the above strategies the firm has achieved the continuous increase of its competitiveness towards its rivals in the Australian and the mankind-wide banking industry. 1. Introduction Banks have a key role in the development of Australian economy in fact, i n accordance with a report of the Australian Bankers Association, in Australia banks are the third largest contributor to the nations Gross Domestic Product (Australian Bankers Association, 2011). It is for this reason, that in these institutions, the staff enjoy excellent pay and compromising workplaces (Australian Bankers Association, 2011). ... has been kept gamy mostly because of the support offered by the countrys banking industry the shares of which achieved a high increase (Banking Industry Today, 2011). In order to smirch the potential threats from the global crisis, the Australian government has announced in December its intentions to support the specific industry in case that such need emerges (Bloomberg, 2011). Moreover, in the report published in June 2010 by Austrades Financial Services division (GovMonitor, 2010) it is noted that banking industry in Australia is facing a significant growth while its collective financial wealth is predicted to surpass that of North A merica by 2013 and be worth US$13.5 trillion, accounting for 28 per cent of the worlds total (GovMonitor). 2. Macquarie Group - Overview Macquarie Group is one of the leading firms in the Australian banking industry the firm was first established in 1970 currently, it operates in roughly 28 countries and the number of its employees has been estimated to 14,600 people (Careers, in the firms website, 2011). The alignment of the firms strategies with the business ethics and values is ensured and controlled through a small code of conduct moreover, the monitoring of organizations operations has been delegated to specific groups of persons, ensuring that all business practices follow the principles described in the firms bodily governance statement and its Goals and Values statement the latter emphasizes on the promotion of six principles/ values through the organizational activities a) integrity, b) client commitment, c) strive for profitability, d) fulfillment for our people, e) tea mwork and f) high standards (Goals and Values, in the firms website, 2011). The firms key